I woke up and my email box was overflowing and overdemanding. The onslaught slowed down but I haven’t yet and feel like I’m about to run into a wall because my feet keep on running. (Momentum — what would I do without you? Oh yeah, nap.)
I made a twitter landing page over at my clips site. I thought I’d write about it some in case any of y’all are interested (I think it’s a good tool for anyone who’s marketing themselves/their work and is also on twitter).
So a landing page (if you haven’t been immersed in web 2.0 marketing and really, if you haven’t then consider yourself lucky) is the page on which you land from some other place. So, for example, on a blog lots of people don’t come in to the front page — they come in to individual entries (because someone linked to that entry or they’re clicking through their feedreader to comment or they’re coming in on a search term). Each page of your blog is potentially a landing page. (This also gets into the value of having different sidebars for different parts of your site but I digress. That might be worth talking about another time because lately I’ve been all about building individual sidebar pages for my clients — so useful!!)
Twitter lets you have one “about me” link and I was using my regular old dawnfriedman.com site. Problem is, that site gives them a decent picture of my freelance writing but a lousy picture of my marketing communications work and my social media strategizing. I used to try juggling two twitter accounts to keep my personas separate but then 1) couldn’t keep up; and 2) realized it was impossible to keep ‘em separate any old way. So I built a page in the WordPress install powering my clips site and then hid it via this pagemash plugin so it wouldn’t show up on my navigation menu (because that would look sloppy to me). Now my twitter account link helps people understand the various things I do because twitter is a great networking tool.
If you’re on twitter and you’re using it in part to get the word out about you and your work, you might find a twitter landing page is a good idea. Likewise you can build landing pages for other accounts like your email sig or what-have-you. It can be kind of useful.
(By the way, on twitter I’m thiswomanswork if you want to follow.)
I am SO adding ‘Steal Dawn’s twitter landing page idea’ to my todo list
I am too, thanks Dawn! Although my to do list will read; ask Theresa to help me make a twitter landing page when I see her. I feel so hopeless with this stuff. I need a weekend crash course. Preferably in Aruba.
[...] Twitter landing pages [...]
Dawn- what a great idea. I was literally just thinking to myself yesterday about how I would like to pull my online self together but couldn’t for the life of me think how I would accomplish that. You have just dropped the answer into my lap. Thanks!